Automate competitor research with Exa.ai, Notion and AI agents
This n8n workflow demonstrates a simple multi-agent setup to perform the task of competitor research. It showcases how using the HTTP request tool could reduce the number of nodes needed to achieve a workflow like this. How it works For this template, a source company is defined by the user which is sent to Exa.ai to find competitors. Each competitor is then funnelled through 3 AI agents that will go out onto the internet and retrieve specific datapoints about the competitor; company overview,
At a glance
Automate competitor research with Exa.ai, Notion and AI agents is a ready-made n8n workflow you import as a workflow JSON file — no build required. It connects Notion, OpenAI. It's free to download. Follow the 5-step import below to go live in minutes.
- Platform
- n8n
- Connects
- Notion, OpenAI
- Modules
- 30
- Price
- Free
- Version
- v1.0

About this workflow
This n8n workflow demonstrates a simple multi-agent setup to perform the task of competitor research. It showcases how using the HTTP request tool could reduce the number of nodes needed to achieve a workflow like this. How it works For this template, a source company is defined by the user which is sent to Exa.ai to find competitors. Each competitor is then funnelled through 3 AI agents that will go out onto the internet and retrieve specific datapoints about the competitor; company overview, product offering and customer reviews. Once the agents are finished, the results are compiled into a report which is then inserted in a notion database. Check out an example output here: Requirements An OpenAI account for the LLM. Exa.ai account for access to their AI search engine. SerpAPI account for Google search. Firecrawl.dev account for webscraping. Notion.com account for database to save final reports. Customising the workflow Add additional agents to gather more datapoints such as SEO keywords and metrics. Not using notion? Feel free to swap this out for your own database.
How to import this n8n workflow
- 1
Download the workflow JSON file after purchase.
- 2
Open n8n → click the menu → Import from File.
- 3
Select the downloaded JSON and import.
- 4
Set up credentials for each node that requires them.
- 5
Click Execute Workflow to test, then activate.
Setup guide
Setup guide included
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- JSON blueprint — instant download
- Setup guide PDF included
- 5 downloads · valid 30 days
- Works with n8n
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