Facebook/Meta conversion API for eCommerce leads/orders

This n8n workflow helps eCommerce businesses (especially in the Cash on Delivery space) send real-time order events to the Meta (Facebook) Conversions API, ensuring accurate event tracking and better ad attribution. Features - Webhook Listener: Accepts incoming order data (name, phone, IP, user-agent, etc.) via HTTP POST/GET. - Data Normalization: Cleans and formats firstname, lastname, phone, and eventtime according to Facebook's strict specs. - Data Hashing: Securely hashes sensitive user data (SHA256), as required by Meta. - Full Custom Data Support: Pass order value, currency, and more. Ideal For: - Shopify, WooCommerce, custom stores (Laravel, Node, etc.) - Businesses using Meta Ads and needing high-quality server-side tracking - Teams without access to full dev resources, but using n8n for automation How It Works: 1. Receive Order from your store via Webhook or API. 2. Format & Normalize fields to match Facebook’s expected structure. 3. Encrypt Sensitive Fields using SHA256 (name, phone, email). 4. Send to Facebook via the Conversions API endpoint. Requirements: - A Meta Business Manager account with Conversions API access - Your Access Token and Pixel ID set up in n8n credentials