Segment WooCommerce customers for targeted marketing with RFM analysis
Overview This workflow is designed for eCommerce store owners and marketing teams who use WooCommerce. It helps segment customers based on their purchasing behavior using the RFM (Recency, Frequency, Monetary) model. By identifying high-value customers, new buyers, and at-risk segments, you can tailor your marketing strategies and improve customer retention. How It Works 1. Trigger: The workflow can be started manually or on a scheduled basis (e.g., weekly). 2. Retrieve Orders: It fetches comple
At a glance
Segment WooCommerce customers for targeted marketing with RFM analysis is a ready-made n8n workflow you import as a workflow JSON file — no build required. It connects WooCommerce. It's free to download. Follow the 5-step import below to go live in minutes.
- Platform
- n8n
- Connects
- WooCommerce
- Modules
- 6
- Price
- Free
- Version
- v1.0

About this workflow
Overview This workflow is designed for eCommerce store owners and marketing teams who use WooCommerce. It helps segment customers based on their purchasing behavior using the RFM (Recency, Frequency, Monetary) model. By identifying high-value customers, new buyers, and at-risk segments, you can tailor your marketing strategies and improve customer retention. How It Works 1. Trigger: The workflow can be started manually or on a scheduled basis (e.g., weekly). 2. Retrieve Orders: It fetches completed orders from your WooCommerce store from the past year. 3. RFM Analysis: It groups orders by customer and calculates their RFM scores. 4. Customer Segmentation: Based on RFM scores, customers are categorized into marketing segments (e.g., Champions, At Risk, Lost). 5. Summary Report: Generates a styled HTML report with a table summarizing customer segments and suggested marketing actions. Setup Instructions 1. Connect WooCommerce: Go to the WooCommerce node. Add or select your WooCommerce API credentials. You need the Base URL, Consumer Key, and Consumer Secret. Ensure API access is enabled in your WooCommerce settings. 2. Customize Segmentation (Optional): In the "Calculate RFM Scores" code node, you can adjust the logic that assigns segment labels based on score combinations. You can also update the marketing suggestions in the second "Code" node. 3. Run the Workflow: Use the "Manual Start" node for testing. Enable the "Weekly Trigger" node to automate execution. 4. View Report: The final HTML node outputs a complete styled report. You can send this via email or integrate it with other services. Requirements WooCommerce store with API access enabled. Valid API credentials (Base URL, Consumer Key, Consumer Secret). n8n instance with access to the internet.
How to import this n8n workflow
- 1
Download the workflow JSON file after purchase.
- 2
Open n8n → click the menu → Import from File.
- 3
Select the downloaded JSON and import.
- 4
Set up credentials for each node that requires them.
- 5
Click Execute Workflow to test, then activate.
Setup guide
Setup guide included
Purchase to unlock the full step-by-step guide
Related N8n workflows
Create a FreshBooks invoice and send a Gmail notification from a new WooCommerce order
Add a contact with a completed WooCommerce order to an Ontraport sequence or campaign
Create Channels contacts from WooCommerce customers
Validate e-mail addresses by IPQualityScore and create new customers in WooCommerce for new Google Sheets rows
Add (or update) a Mailchimp subscriber from a new WooCommerce subscriber
Update an email address of a WooCommerce customer when an email address of a Mailchimp subscriber has changed
Generate research-backed infographics with GPT-4, kie.ai, and Gmail
SEO writer: Content generator (2500 keywords) with Perplexity & auto publish
Reviews
No reviews yet
Be the first to buy and share your experience.
Leave a review
Sign in to share your experience with this workflow.
Create a free account to purchase workflows.
- JSON blueprint — instant download
- Setup guide PDF included
- 5 downloads · valid 30 days
- Works with n8n
Need help setting this up?
Book a 3-hour live setup session with an Agility consultant.
- Configure live on Google Meet / Zoom
- Free follow-up if workflow has defects
- Platform expert assigned to you