Monitor competitor Instagram accounts, collect newly published Reels, extract video transcripts, and use AI to generate content insights automatically. This template helps marketing teams, creators, and researchers build a lightweight competitor content tracking workflow in Google Sheets. It is useful for spotting new content ideas, analyzing hooks and messaging, and maintaining a searchable research library. What this template does Checks selected Instagram accounts for newly published Reels

Monitor competitor Instagram accounts, collect newly published Reels, extract video transcripts, and use AI to generate content insights automatically.
This template helps marketing teams, creators, and researchers build a lightweight competitor content tracking workflow in Google Sheets. It is useful for spotting new content ideas, analyzing hooks and messaging, and maintaining a searchable research library.
What this template does
Checks selected Instagram accounts for newly published Reels
Detects only new Reels based on the last tracking time
Extracts transcripts from new videos
Sends transcripts to OpenAI for insight generation
Saves Reel data, transcripts, and AI insights to Google Sheets
Updates progress and sends Telegram notifications
Google Sheets template
Preview: https://docs.google.com/spreadsheets/d/10JFZqWaZ39g53ImNYVMPDqR16nO_DGAU6iw4XCjhrJo/edit?usp=sharing
Copy: https://docs.google.com/spreadsheets/d/10JFZqWaZ39g53ImNYVMPDqR16nO_DGAU6iw4XCjhrJo/copy
Before using this template
Create your own copy of the Google Sheets template
Connect Google Sheets, Apify, OpenAI, and Telegram
Add the Instagram accounts you want to monitor
Adjust the per-run account and Reel limits if needed
Best for
Download the blueprint JSON file after purchase.
Open Make.com → go to Scenarios → click Import Blueprint.
Select the downloaded JSON file and confirm.
Connect your app credentials in each module.
Run once manually to test, then activate the schedule.
Setup guide included
Purchase to unlock the full step-by-step guide
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Competitor content monitoring
Reel transcript collection
AI-assisted content research
Ongoing inspiration tracking for marketing teams
Need help setting this up?
Book a 3-hour live setup session with an Agility consultant.