Track competitor Instagram Reels, extract transcripts, and save AI insights to Google Sheets

Monitor competitor Instagram accounts, collect newly published Reels, extract video transcripts, and use AI to generate content insights automatically.

This template helps marketing teams, creators, and researchers build a lightweight competitor content tracking workflow in Google Sheets. It is useful for spotting new content ideas, analyzing hooks and messaging, and maintaining a searchable research library.

What this template does

Checks selected Instagram accounts for newly published Reels

Detects only new Reels based on the last tracking time

Extracts transcripts from new videos

Sends transcripts to OpenAI for insight generation

Saves Reel data, transcripts, and AI insights to Google Sheets

Updates progress and sends Telegram notifications

Google Sheets template

Preview: https://docs.google.com/spreadsheets/d/10JFZqWaZ39g53ImNYVMPDqR16nO_DGAU6iw4XCjhrJo/edit?usp=sharing

Copy: https://docs.google.com/spreadsheets/d/10JFZqWaZ39g53ImNYVMPDqR16nO_DGAU6iw4XCjhrJo/copy

Before using this template

Create your own copy of the Google Sheets template

Connect Google Sheets, Apify, OpenAI, and Telegram

Add the Instagram accounts you want to monitor

Adjust the per-run account and Reel limits if needed

Best for

Competitor content monitoring

Reel transcript collection

AI-assisted content research

Ongoing inspiration tracking for marketing teams