Automation workflows
Shopify to Facebook offline conversions automation
Track Shopify orders and send offline conversion events to Facebook with ready-made ecommerce automation workflows. Buy proven workflow files, download instantly, and launch with optional expert setup help.
What are shopify facebook offline conversions integration?
Shopify Facebook offline conversions workflows send Shopify order data to the Facebook Conversions API (CAPI) as offline purchase events, enabling Facebook's algorithm to see which ad clicks resulted in real purchases — even when browsers block the pixel. This is critical for accurate ROAS measurement after iOS 14 privacy changes reduced pixel visibility. AutomationMart templates map Shopify order fields (email, phone, name, order value, product IDs) to Facebook's required event parameters, apply SHA-256 hashing to all personal data as required by Meta, and send the event within minutes of order completion. Stores using these workflows typically see 20–40% more matched conversions compared to pixel-only tracking.
Instant download
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Built for operators
Use templates for sales, support, marketing, ecommerce, and reporting.
Expert setup available
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How it works
Trigger
A Shopify orders/create (and refunds/create) webhook
Action
A Facebook Conversions API call sending a hashed Purchase event with order value and product IDs
Set it up in 5 steps
- 1
Download the CAPI template and, in Facebook Events Manager, create a Conversions API access token for your dataset.
- 2
Import the workflow and paste the pixel/dataset ID and access token into the Facebook module.
- 3
Connect the Shopify orders webhook so each completed order triggers the flow.
- 4
Confirm the personal fields (email, phone, name) are set to SHA-256 hash and map order value, currency, and product IDs.
- 5
Place a test order, check Events Manager for the received Purchase event, then activate.
The outcome
Server-side purchase events reach Facebook even when the browser pixel is blocked — typically 20–40% more matched conversions and far more accurate ROAS after iOS privacy changes.
Common use cases
Shopify order → Facebook Purchase event
Sends a Facebook Conversions API Purchase event for every completed Shopify order, with hashed email, phone, order value, currency, and product IDs attached.
Refund → Facebook event removal
When a Shopify order is refunded, sends a refund correction event to Facebook so your reported ROAS reflects true revenue, not gross sales.
High-value order → custom audience update
Adds customers who placed orders above a configured value threshold to a Facebook Custom Audience for retargeting campaigns within 24 hours of purchase.
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Frequently asked questions
Is this the same as the Facebook pixel?
No — the pixel fires from the browser and is blocked by ad blockers and iOS privacy settings. Conversions API sends events server-side from your automation workflow, bypassing browser restrictions.
Does this require the Facebook Business Manager?
Yes — you need a Facebook Business Manager account with an ad account and a Conversions API access token. The setup guide covers all required permissions.
Will this duplicate conversions I'm already tracking?
Templates are configured with deduplication keys (event ID from the pixel and the order ID) that Facebook uses to deduplicate events sent by both the pixel and CAPI.