7 Make.com Workflows Every Shopify Store Should Be Running

Introduction

Shopify powers over 1.7 million stores worldwide — but the average store still loses 69% of potential revenue to abandoned carts (Baymard Institute, 2024). Add manual order logging, disconnected CRM data, and inventory blind spots, and you have an ops team drowning in repetitive work.

Make.com is a visual automation platform that connects Shopify to every tool in your stack — Slack, Google Sheets, HubSpot, Airtable, and more — without writing a single line of code. Building a workflow from scratch takes 4–8 hours including debugging. Buying a pre-built template from AutomationMart cuts that to 15 minutes.

Here are the 7 Make.com workflows every Shopify store should have running today.

1. Abandoned Cart Recovery → Slack

The problem: By the time your team notices an abandoned cart in the Shopify dashboard, the window for recovery has already closed.

What this workflow does: The moment a customer abandons their cart, Make.com fires a Slack message to your #sales-alerts channel with the customer's name, email, cart value, and a direct link to their checkout. Your team can follow up via email or live chat within minutes.

Results you can expect:

• 15–30% cart recovery rate when followed up within 1 hour
• 5+ hours saved per week vs. manually monitoring the Shopify dashboard
• For a store doing £50K/month, recovering even 10% of abandoned carts adds £5K back

Template tip: Add a filter node so only carts above £30 trigger the alert — prevents alert fatigue for low-value abandonments.

→ Get the Abandoned Cart → Slack template on AutomationMart

2. New Orders → Google Sheets

The problem: Manually exporting CSVs from Shopify and pasting them into spreadsheets is error-prone and takes hours every week.

What this workflow does: Every new Shopify order automatically appends a row to a Google Sheet with order ID, customer name, email, products purchased, total value, fulfilment status, and UTM source. A separate column flags high-value orders (above a threshold you set) for VIP follow-up.

Results you can expect:

• 10+ hours/week saved on manual data entry and exports
• Single source of truth for finance, ops, and fulfilment teams
• Scales to 10,000+ orders/month without performance issues

Template tip: Connect the sheet to a Looker Studio dashboard for real-time revenue reporting — no BI tool required.

→ Get the Orders → Google Sheets template on AutomationMart

3. Refunds → HubSpot

The problem: Refunded customers sit in your CRM untagged, getting the same marketing emails as happy customers — damaging your sender reputation and annoying people who just had a bad experience.

What this workflow does: When a Shopify refund is processed, Make.com finds the corresponding HubSpot contact, tags them as "Refunded", logs the refund reason as a note, and pauses any active email sequences for that contact. Partial refunds get a separate tag so you can segment them differently.

Results you can expect:

• Cleaner CRM segments for re-engagement campaigns
• 40% reduction in support tickets from refunded customers receiving irrelevant emails
• Accurate churn analysis — refunds show up in HubSpot immediately, not days later

→ Get the Refunds → HubSpot template on AutomationMart

4. Low Inventory → Email Alert

The problem: You only find out you've run out of stock when a customer complains — by which point you've already lost sales.

What this workflow does: Make.com watches your Shopify inventory levels and fires an email (or Slack message) to your purchasing team when any SKU drops below a threshold you define. The alert includes the product name, current stock level, average daily sales velocity, and a suggested reorder quantity.

Results you can expect:

• Zero stockouts on your top 20 SKUs
• Estimated 3–5% revenue uplift from eliminating "sold out" pages during peak periods

→ Get the Low Inventory Alert template on AutomationMart

5. New Customer Reviews → Airtable

The problem: Product reviews contain gold — customer language you can use in ads, common complaints you should fix, and feature requests you're ignoring. Most teams never act on them because they're buried in Shopify.

What this workflow does: Every new Shopify review gets logged to an Airtable base with star rating, review text, product name, and order date. Low-rated reviews (1–2 stars) automatically create a task in your project management tool (Asana, Notion, or Trello) assigned to your customer success team.

Template tip: Add a sentiment analysis node (Make.com has a built-in AI module) to auto-tag reviews as Positive, Neutral, or Negative for easier filtering.

→ Get the Reviews → Airtable template on AutomationMart

6. Post-Purchase Upsell Emails

The problem: The best time to sell to a customer is right after they've just bought from you — but most stores send the same generic confirmation email to everyone.

What this workflow does: Based on what a customer just purchased, Make.com looks up related products in your Shopify catalogue and triggers a personalised upsell email via Klaviyo, Mailchimp, or your preferred ESP. Customers who bought Product A see a recommendation for Product B — not your entire catalogue.

Results you can expect:

• 8–15% post-purchase upsell conversion rate (vs. 2–3% for generic emails)
• Average order value increase of 12–18%

→ Get the Post-Purchase Upsell template on AutomationMart

7. Multi-Channel Order Sync

The problem: If you sell on Shopify, Etsy, and Amazon simultaneously, you have three separate order management dashboards. Fulfilment teams waste time switching between them.

What this workflow does: Make.com pulls new orders from all your sales channels into a single Google Sheet or Airtable base, normalised into the same format. One fulfilment queue, one view, zero tab-switching.

→ Get the Multi-Channel Order Sync template on AutomationMart

Building vs. Buying Templates

Building a Make.com workflow from scratch is absolutely possible — the platform is well-documented and the community is helpful. But here's the honest time cost:

Task	Build from scratch	AutomationMart template
Initial setup	3–5 hours	15 minutes
Debugging edge cases	2–4 hours	Already handled
Error handling	You build it	Built in
Total time to live	6–10 hours	Under 30 minutes

For a founder or ops manager whose time is worth £50–150/hour, buying a template pays for itself in the first 30 minutes.

Conclusion

These 7 Make.com workflows are the foundation of a well-automated Shopify operation. Together they can save your team 30+ hours per week and add meaningful revenue recovery on top.

The fastest way to implement them isn't to build from scratch — it's to download a tested, ready-to-import template and be live before lunch.