Integration guide
Connect Facebook Lead Ads to Google Sheets and Pipedrive
A lead that sits in Facebook's Ads Manager for a day is often a lead you have lost. This connection moves each new Facebook lead the moment it is submitted, into a Google Sheet for the record and into Pipedrive as a person and a deal so a rep can act. One trigger, two destinations, no copy-paste. It runs on Make.com, n8n, or Zapier, and because both the sheet and the pipeline update in the same run, your marketing log and your sales system never drift apart.
What does connecting Facebook Lead Ads to Sheets and Pipedrive do?
It sends every lead form submission to two places at once. When someone completes your Facebook or Instagram lead form, the lead's fields, name, email, phone, and any custom questions, become available to your automation. The flow writes them to a Google Sheet so you keep a complete, dated marketing record, and it creates or updates a person in Pipedrive along with a deal in the stage and pipeline you choose. You can map the campaign or form name into a Pipedrive field so reps see where the lead came from, and you can add an owner so it routes to the right person. The record and the pipeline entry are created together, which is what keeps the two systems in agreement.
How do you connect Facebook Lead Ads to Google Sheets and Pipedrive?
- 1
In Make.com, n8n, or Zapier, add the Facebook Lead Ads 'new lead' trigger, authorise the account, and choose the Page and the lead form to watch.
- 2
Add a Google Sheets 'Add a row' action, connect your account, pick the sheet, and map the lead fields to columns with a timestamp so the marketing record is complete.
- 3
Add a Pipedrive 'Create or update person' action, map the name, email, and phone, and set the owner so the lead lands with the right rep.
- 4
Add a 'Create deal' action linked to that person, choose the pipeline and stage, and map the form or campaign name into a field so the source is visible.
- 5
Use Facebook's Lead Ads Testing Tool to send a test lead, confirm the row, the person, and the deal all appear, then turn the scenario on.
Skip the build, get the ready-made template
An import-ready file with a setup guide, live in about fifteen minutes.
What does the three-app flow give your team?
Instant follow-up
A deal appears in the rep's pipeline within seconds of a submission, so outreach happens while the lead still remembers filling in the form.
A marketing record that matches sales
Every lead is logged in Sheets with its source and timestamp, giving marketing a full history that lines up with what sales sees in Pipedrive.
Routing by campaign or form
Mapping the form name lets you assign owners or stages by campaign, so different offers land with the right team automatically.
The result you get
Every Facebook lead is logged to a sheet and turned into a Pipedrive person and deal the instant it arrives, so nothing waits in Ads Manager and marketing and sales stay in sync.
Related integrations
Questions about the Facebook Lead Ads, Sheets, and Pipedrive setup
How fast does a lead reach Pipedrive?
Within seconds. The Facebook Lead Ads trigger fires on submission, and the Sheets row and the Pipedrive person and deal are created in the same run, so there is no polling delay in a real-time setup.
Does it create both a person and a deal?
Yes. The flow creates or updates the person first, then creates a deal linked to that person in the pipeline and stage you choose, so the lead is actionable straight away.
Can I route leads to different reps?
Yes. Map the form or campaign name and use it to set the deal owner or stage, so leads from different offers land with the right person automatically.
What Facebook access do I need?
Access to the Page that runs the lead form and permission to read its leads. You grant this when you authorise the Facebook connection, and Facebook's testing tool lets you send a sample lead to check the flow.